![]() ![]() “The last thing need is another mobile app,” he said. The approach FourKites has been using to connect with small carriers and owner-operators is to have drivers download a mobile app to their smartphones – a push that has been challenging. To fill the visibility gap, “we have to tackle the tail end of the trucking industry,” said Matthew Elenjickal, chief executive of FourKites. Many small carriers and owner operators are resistant to being tracked, but spot market transactions account for approximately 20% of all truckloads. To accomplish this, freight visibility providers need to cover visibility gaps in the spot market. Reaching 100% visibility has always been the goal. These integrations started at the top end of the market with large and mid-size carriers. Hours-of-service compliance was the original intent of the electronic logging device (ELD) rule but shipment visibility could be the most valuable outcome, at least for shippers and freight brokers.įrom the outset of the ELD mandate, freight visibility startups like FourKites and project44 have been working on integrations with vendors that provide ELD and back-office software systems used by carriers. ![]()
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